This is UNQUESTIONABLY the HIGHEST ROI workshop we’ve put together.
(And the LAST “client acquisition” training you’ll EVER have to go through.)
Join 9-Figure Copywriters Luke Mills Iha & Mario Castelli LIVE on Zoom on August 27th-29th for…
“The AI Client Avalanche”
The ONLY Foolproof, “First Principles” SYSTEM For Landing & KEEPING All The High-Paying Copywriting/ Marketing Clients You Can Handle… In 2025, 2026, And BEYOND!
Whether you’re a “future star” seeking your first big break…
Or a seasoned pro wanting to consistently scale past 30K/month…
We’re going to arm you with EVERYTHING you need to DOMINATE client acquisition in 2025.
(Because the RULES of the GAME have CHANGED.)
By the end of this VIP workshop, you’ll be able to:
You’ll get it ALL…
Systems, frameworks, SOPs, strategic coaching, bots and everything else you need to FINALLY turn client acquisition into a SIMPLE, repeatable, enjoyable process.
(This is literally designed to be the LAST “client acquisition” training you EVER need to attend.)
👇👇👇 RESERVE YOUR SPOT 👇👇👇
RESERVE YOUR SPOT👇👇👇
LIVE Training Begins August 27th
(Yes, recordings are included.)
An Unfiltered Message From (The Real) Mario Castelli:
This is a very different kind of letter.
It’s much LESS of a sales letter…
And more of…
A PUBLIC APOLOGY To Copywriters & Other “For Hire” Marketing Pros…
Who Feel Like They’ve Been “Left Behind!”
I didn’t realize how much REAL FEAR and FRUSTRATION was present in the market right now.
And the REASON I didn’t know…
Is because I’ve been operating in a bit of a “bubble.”
You see, I cut back on social media…
(I might have made 4 posts on Facebook in the last 4 months?)
And most of my “interactions” have been taking place INSIDE of Genesis…
Where the vibe is MUCH different.
Not to make excuses…
But it’s EASY to “miss” a lot of the pain and despair… when we’re constantly being HAMMERED with success stories…
From copywriters tripling their income in a matter of weeks…
Selling $15K VSL projects (which they used AI to write)…
Landing rev share deals… where their clients fly them out to Tulum to strategize…
Stacking retainers in markets they had ZERO previous experience in…
Landing CMO deals…
Adding $26K in MONTHLY recurring income… with bots we showed them how to build…
Pulling in multiple six-figures PER month on pure performance deals…
And I can keep going!
I can tell you about the Romanian copywriter…
Who went from taking “spec jobs” on Upwork about a year ago…
To landing $7K projects… and crossing the 10K/month mark.
I can tell you about the 23 year old “college drop out…”
Who recently landed an 11K/month gig as the lead copywriter for a suite of eCom brands…
Or…
I could even tell you about Fernando…
(Probably my favorite story this year.)
Don’t be fooled by his suave-looking picture.
When Fernando joined us earlier this year…
He’d Have To Sneak Off To The “Port-A-Potty” At His Construction Job…
Just To Hop On Our Feedback Calls.
Yet despite the obstacles… he kept showing up.
So I told him… my PRIORITY was to get him OUT of that job.
Less than a month later, I connected him with an ad agency…
And now he’s one of their TOP performing media buyers.
He’s managing several funnels that are actively scaling on COLD traffic.
And he’s on pace to make multiple six-figures a year.
(Just turned 20, btw. Wild.)
I’m NOT Telling You These Stories To “Twist The Knife” Or Make You Feel Bad About Yourself…
I’m telling you these stories…
As my own selfish justification.
I’m telling you this to EASE my own personal guilt.
And to make myself feel less stupid, when I ask…
“Why The FUCK Did It Take Us So Long To Formally Teach EFFECTIVE Client Acquisition?”
Since OUR members were ALREADY winning…
It didn’t FEEL like too urgent of a problem.
So we never prioritized it.
We just kept stacking wins… silently.
Then about two months ago…
I was FORCED to confront how much of a DISSERVICE that was.
I realized how badly I “misread the room.”
Because I Free’d Up Some Time On My Schedule…
Talked To 80-90 Different Copywriters…
And The Stories They Told Me… Were Horrifying!
It became very apparent…
The struggle is REAL.
Even established freelancers I personally knew…
Who used to consistently bank 20-30K+ months without breaking a sweat…
Were having a hard time finding high-paying work in 2025.
(Some of them cut their rates by 50-80%... and are STILL scrambling.)
And I talked to SO many copywriters who felt TRAPPED in dead-end, shitshow gigs…
Where they KNEW they were underpaid…
And were CRIPPLING their career progression…
But felt forced to cling to those roles…
Because they didn’t know where to find high-level replacement clients.
It was honestly DEPRESSING.
Yet… as I dove deeper into these conversations…
It Became ABUNDANTLY Clear WHY So Many Freelancers Were Struggling To Land Clients…
(And It Had Almost Nothing To Do With Their Talent Or Work Ethic)
A lot of these copywriters were still stuck in the past…
When the word COPYWRITER carried inherent value.
Back when stimulus money was flooding into the economy…
Online businesses were RAPIDLY scaling…
All you had to do was basically show up at a Copy Accelerator event…
And as long as you could string a few sentences together…
You’d probably leave with a gig or two…
(Which you might not have even DESERVED.)
That was the GOLDEN AGE Of CLIENT ACQUISITION…
And Those Days Are OVER!
The stimmy checks dried up.
Ad costs started going through the roof.
Copy Accelerator events aren’t even OPEN to freelancers.
And over the last few years, we’ve had a VIRAL outbreak of “copyinfluencers…”
Who MAY have strung together a few 10K months…
Before deciding it’d be a BETTER move…
To sell anyone with a pulse…
On the idea of “getting rich by writing emails from the beach.”
And this caused a lot of PERCEPTION DAMAGE.
Nowadays…
The Word “COPYWRITER” Is More Like A Scarlet Letter Than A Badge Of Honor…
The market is viciously OVERSATURATED…
Companies are constantly ASSAULTED by cold pitches from low-level zombie copywriters…
All parroting the same tired outreach templates they get from their “coach.”
So even if you’re actually GOOD at what you do…
The amount of NOISE in the market makes it SO much harder to get HIRED.
Because MOST businesses simply don’t have the time to separate the PLAYERS from the PRETENDERS.
In other words…
If Your Positioning Is Still Focused On Common “Deliverables…”
You’re DEAD In The Water!
The alarming part is…
Most “copywriters” I talked to…
Couldn’t even DEFINE their positioning.
Which means…
They resorted to the “DEFAULT” positioning.
“I’ll write your emails.”
“I write sales letters.”
“Need a copywriter?”
“Please sir, I’ll write all the copies you need.”
Deliverable based.
Commoditized.
Weak AF.
If they were a character in a movie, they’d be labeled as some shit like Copywriter #1427.
And as blunt as this may sound…
If You Want To Charge LEADING ACTOR Money…You Can’t Be Showing Up Like A Fucking EXTRA.
Being “good at copy” is NOT a strong enough differentiator. Not in 2025.
It’s asking clients to make SUBJECTIVE decisions about you…
When really, you want to show up as an UNDENIABLE FORCE they feel OBLIGATED (and LUCKY) to hire.
The ironic thing is…
When you get THIS part right…
You can have LESS experience…
You can even be “LESS talented” than other writers…
And still clean up.
Yet NOBODY is teaching HOW to do it.
Trust me… I’ve asked around.
95% Of All The “Client Getting” Stuff Out There Has Primarily Focused On TACTICS…
That’s not me throwing shade.
That’s me being REAL.
Some of the tactics I’ve seen… are actually pretty clever.
Loom video frameworks…
And cold email templates…
But the PROBLEM with “tactics” is…
They’re short-lived.
They work… until they STOP working.
They get saturated…
The market shifts…
Then you’re back to square one…
Holding up “Will Write For Food” signs on the job boards.
If You Want To PERMANENTLY Solve Your Client Acquisition Issues, You Need To STOP Prioritizing Short-Lived Tactics…
And Start Utilizing STRATEGIC Shifts!
One of the BEST lessons I’ve heard…
Came from legendary copywriter Gary Bencivenga.
(One of my all-time heroes.)
He used to tell the story of Long Island fisherman John Rade who consistently caught more fish than all of his competitors COMBINED.
The other fishermen were FURIOUS.
They desperately wanted to know Captain Rade’s secrets.
Was it because he worked harder?
Was it because he used some secret lure?
Was he using witchcraft?
Nah.
It’s because John Rade recognized a KEY strategic shift…
If you want to catch fish…
“You need to stop thinking like a fisherman…
And start thinking like a fish.”
And If You Want To Land High-Paying WHALE Clients In 2025 & Beyond…
You Need To STOP Thinking Like A Copywriter… And Start Thinking Like A Business Owner!
Because SMART business owners aren’t looking for ORDER TAKERS.
If they JUST wanted someone to write emails…
Or put together a decent sales letter…
They could post on ANY of the copywriting job boards…
And get HUNDREDS of applicants in minutes…
Often willing to work for PEANUTS.
(If you applied for any of these gigs, you know how ridiculous it gets.)
But if you’re RELIANT on having the business owners tell you WHAT to write…
You literally ARE a commodity.
Commodities are NOT hard to find.
Not in SATURATED markets.
They’re a dime a dozen.
Easily replaced.
What SMART Business Owners Are Looking For TODAY…
(And willing to write FAT checks to…)
Are PROBLEM Solvers.
Marketers who are willing to take objective looks at the business…
Figure out what problems business owners are dealing with…
Finding the bottlenecks that’s STOPPING them from growing…
And offering simple, easy, low-friction SOLUTIONS to solve those specific problems.
This Strategic “Leverage Shift” Transforms You From A Commoditized Service Provider To A Highly-Valued Strategic PARTNER!
(And Makes It INFINITELY Easier For Clients To Hire You… At The Rates You WANT!)
When you make this fundamental shift…
It changes EVERYTHING.
From the way you POSITION yourself…
The OFFERS you present to clients…
The level of AUTHORITY you show up with…
The DESIRE to hire you…
And their WILLINGNESS to pay you TOP DOLLAR!
The Best Part Is: You Can Implement This Strategic Shift… No Matter WHERE You Are In Your Current Career Journey!
It doesn’t matter if you’ve been in the game for 10+ years…
Or if you’re still looking for your FIRST client…
By taking the Problem Solver approach…
You’re Opening The FLOODGATES To A MASSIVE Pool Of High-Paying Clients…
Basically unlocking the “Fast Pass” to the FRONT of the line…
Of who they WANT to work with.
It’s Like Entering “Cheat Codes” That Allow You To Play The Client Acquisition Game… In GOD Mode!
Where as long as you KEEP playing…
It becomes nearly impossible to lose.
Yet most copywriters/marketing pros…
Never learn the codes.
They get stuck in the “worker bee” mindset.
They develop Task Tunnel Vision…
Where they focus way too much on their DELIVERABLES…
Instead of the PROBLEMS they solve…
And the MASSIVE RESULTS/OUTCOMES business owners actually WANT!
In other words…
These Freelancers Are Forced To Try To “Grind” Their Way To A Decent Living…
Because They’re Operating With Very Little Actual LEVERAGE!
It’s a recipe for BURNOUT…
Rejection…
And FRUSTRATION.
Working TOO hard… for TOO little.
Replaying the SAME few levels… over and over again… for YEARS!
Unnecessarily…
Because With Simple (Yet Crucial) Strategic Shifts, You Can SKIP Levels…
And Build UNSTOPPABLE Momentum In Your Freelance Business!
And We Want To Help You SYSTEMIZE The Process Of High-Leverage Client Acquisition In 2025…
So you can land MORE clients…
Charge higher fees…
REPLACE low-level clients with DREAM clients (who actually RESPECT you)…
Deliver BIGGER wins…
And enter the ABUNDANCE ZONE…
Where you have MORE amazing deals headed your way… than you can POSSIBLY fulfill.
So we spent hundreds of hours…
Taking everything we knew about EFFECTIVE client acquisition in 2025…
And broke it down into a FOUNDATIONAL, first-principles based SYSTEM…
That ANY marketing pro can LEVERAGE…
No matter WHERE you’re currently at.
And Starting Wednesday, August 27th…
LIVE on ZOOM At 1PM Eastern…
We’re Going To Share This FULL System WITH You As Part Of A Brand NEW VIP Workshop Called…
I promise you…
You’ve NEVER been through ANY client acquisition training…
That comes even REMOTELY close to what we’re going to be sharing.
This isn’t just some bag of “here today, gone tomorrow” tactics.
The AI Client Avalanche is a finely-tuned, first-principles based ENGINE…
For landing and KEEPING high-paying clients in 2025… and beyond.
And unlike some of the one-size-fits-all “client acquisition” methods out there…
The AI Client Avalanche Has Been SPECIFICALLY Designed And Stress-Tested… To Apply To YOU…
No Matter What Phase You’re Currently In!
Whether you’re in the Rookie phase (no clients)...
The Hustler phase (1-5K/month)...
The Grinder phase (5-15K/month)...
The Sniper phase (15-30K/month)...
Or even the RAINMAKER phase (30-50K/month)
So it’s not a question of IF you can “adapt” the strategies to your situation…
Because the system was BUILT to adapt to YOU!
Your strengths.
Your goals.
Your desired OUTCOMES/lifestyle.
Over 3 Days Together… We’re Going To Rebuild YOUR Business As A Copywriter/Freelancer/Marketing Pro…
And Install All The KEY Leverage Points That Makes It INFINITELY Easier To Land High-Paying Clients!
This includes…
Helping You Develop Unique, High-Authority PROBLEM SOLVER Positioning…
That allows you to INSTANTLY stand out from the oversaturated crowd of copywriting “order takers…”
By amplifying who you ACTUALLY are…
The unique advantages you bring to the table…
And the REAL/URGENT/TANGIBLE problems you’re equipped to help businesses actually SOLVE!
With no exaggeration…
If this was ALL we helped you with over the course of the workshop… it would ALREADY deliver an incredible ROI to you.
And that’s not “marketing talk…”
I’m saying that because I helped someone stuck in the “Hustler” tweak their positioning LAST week…
With a few tips… nowhere NEAR the level of depth of what we’ll cover during The AI Client Avalanche…
And they landed a NEW client in under 48 hours.
😎
It’s NOT rocket science.
What it is… is SYSTEMATIC execution of PROVEN principles.
And proper positioning is a MASSIVE leverage point…
It AMPLIFIES everything else we do…
Including the OFFERS we make.
Speaking of offers…
During The AI Client Avalanche, We’re Going To Show You:
How To Use “Offer Cycling” To Craft “EASY YES” Entry Offers…
That Solve Problems High-Paying Clients DESPERATELY Want Solved!
Look… most marketers understand the difference between front-end/cold traffic acquisition offers…
And warm traffic/backend offers.
Yet… when it comes to their OWN service businesses…
All this knowledge seems to “be forgotten.”
A lot of copywriters try to sell “commoditized deliverables…”
Like “email marketing” on the front-end.
Then wonder WHY they’re struggling.
Because that’s way too VAGUE of an offer…
It’s something you sell on the backend AFTER earning a client’s trust.
But if you want to land that client in the first place…
You can’t come out of the gate with a commodity.
You have to lead with an URGENT solution to a problem they’re ACTIVELY experiencing.
A problem that very few others are willing/capable to SOLVE for them.
Fortunately, this is EASIER to pull off than you may think.
During The AI Client Avalanche, We’re Gonna Help You Plan Out RED HOT “Entry” Offers That Clients Are HAPPY To Pay For… Right NOW!
And During The AI Client Avalanche…
We’re Gonna Walk You Through The “Client Acquisition Flywheel…
Where We Break Down The Hottest Offers That Businesses Want To IMPLEMENT Right Now.
Offers like…
- “Trust Acceleration” sequences that increase show up rates for coaches running Book A Call funnels…
- Ugly AI Ads that are shown to drop CPAs on Facebook…
- Meme Ads that allow businesses to scale into unaware markets…
- VEO “Hook Multiplication” that allows businesses to get MORE leverage/spend from their proven control ads…
- Short in-feed VSLs that help businesses rapidly test and scale new angles in the health/eCom spaces…
- Quiz funnels actively helping 7-9 figure companies acquire MASS amounts of customers…
We’re Going To Show You How To EASILY “Identify” Emerging Entry Offers…
So You Can Stay Out Ahead Of The Crowd…
And Get First Dibs On All The High-Paying Clients!
Because as I’ve been saying…
The TACTICS change…
But the CORE, fundamental, first-principle STRATEGIC SHIFTS will continue feeding you for YEARS to come.
And once you understand how to RELIABLY work your way “IN” with a client…
Delivering that FIRST win…
And earning their TRUST?
That’s when the fun STARTS!
Because We’re ALSO Going To Show You How To Strategically Leverage “EXPANSION” Offers…
That Turn “One-Off” Clients Into Reliable Streams Of Recurring Income!
Plus… Of Course We ALSO Have A Bunch Of “Secret Weapon” TACTICAL Advantages Up Our Sleeves Too!
Like…
- How to tap into HIDDEN pools of high-paying clients… who AREN’T constantly being pitched…
- High-leverage OUTREACH strategies that IMMEDIATELY make you stand out… in high-authority PROBLEM SOLVER positions.
- AI-enhanced “Monetization Maps” that outline the HIGHEST leverage steps for you to take as a freelancer… who wants RAPID returns.
- The “Client Whirlwind” method for uncovering a TON of highly-motivated STRATEGIC REFERRALS… with very little effort.
And so much more!
The Bottom Line Is:
The AI Client Avalanche Is Designed To Equip You With ALL The Systems, Strategies, Frameworks, Bots, And Tools You Need…
To Help You CONSISTENTLY Land & Keep High-Paying Clients!
So after you go through this workshop…
There won’t be any gaps for you.
You’ll know the EXACT steps to take…
To consistently and SYSTEMATICALLY advance your freelancing career…
Until you have MORE high-paying work than you can handle.
That’s the goal we have for EVERYONE who joins us.
And We’re Going To Make Sure That YOU Don’t Get In Your Own Way!
So in ADDITION to all the strategic shifts…
With positioning…
Offer creation…
LTV maximization…
Acquisition strategies…
Etc…
We’re ALSO going to arm you with the MINDSET training…
To REWIRE your limiting beliefs and self-sabotage…
So you actually take action.
In Fact, Luke Has Even Built A System For “Engineering Accountability” In Your Life…
So you’re actually driven FORWARD towards leveling up as a freelancer…
Accomplishing your goals…
And hitting the key benchmarks… that allow you to live the kind of life you actually WANT to live…
Instead of the one you’ve been “settling” for.
Plus… We Also Have A Few OTHER Surprises That We Don’t Even Want To Talk About Here… :)
And That’s Why I Feel 100% Confident In Saying:
Not Only Is The AI Client Avalanche The MOST Valuable Training We’ve Ever Put Together…
It’s ALSO The Most Likely To Deliver A Ridiculous ROI!
It Doesn’t Matter What We COULD Justify Charging.
We Decided To Offer Tickets To The AI Client Avalanche Workshop…
For Just A Single Payment Of $297!
(Plus, if you’re REALLY hurting right now… we’ll even let you break up your enrollment into 2 easy payments of $165… to manage cash flow even further.)
And NO, We’re NOT Gonna “Hardsell” You On This… Because We Created The AI Client Avalanche Workshop For YOUR Benefit!
And Just As I’m Being Honest With You…
I’m Asking You To Be Honest With YOURSELF!
👇👇👇 RESERVE YOUR SPOT 👇👇👇
RESERVE YOUR SPOT👇👇👇
The workshop starts Wednesday, August 27th at 1PM Eastern.
(Recordings INCLUDED)
Don't wait.
Don't overthink it.
Just get in.
Your future self will thank you.
-Mario
P.S. I know some of you are gonna read this whole letter… then bookmark it… and "think about it."
Don't be that person.
That's the EXACT same behavior that's kept you stuck where you are.
If you want different results… you need to make different decisions.
Starting NOW.
Have any Questions? Contact Us:
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