After a FULL year+ of development + EXTREME stress-testing on COLD TRAFFIC for REAL 8-figure businesses, we’re FINALLY ready to UNLEASH this system.
Join Luke & Mario LIVE On Zoom February 11th-13th For:
The promise is simple: spend 3 days with us on Zoom (plus special BONUS days 🤫)...
And we’ll share our COMPLETE SYSTEM for crafting STRATEGIC COLD TRAFFIC AD CAMPAIGNS & FUNNELS…
Allowing HUNDREDS of 7, 8, and 9-figure businesses… to scale to 10K, 50K, even 100K+ PER day (in some cases, much more) in profitable adspend!
(Use this system to grow your OWN business… OR to get paid as a CREATIVE STRATEGIST who works with clients)
During this workshop, you’ll master it ALL:
✅ Winning AD Creation & Testing Protocols…
✅ Cold Traffic FUNNEL architecture…
✅ PLUS Advanced Client Acquisition strategies…
So you can get up, RUNNING, and feel FULLY ready to help ANY business scale… using this cutting-edge Creative Strategy SYSTEM.
PLUS… an ARMY of AI-powered
“Creative Strategy” Bots… which are YOURS TO KEEP… FOREVER!
(These bots will help you craft Ads, Advertorials, “Caveman” Pages, Listicles, Hybrid Product Pages, Checkouts, Upsells/Downsells, Quizzes and MORE!)
Simply put… THIS workshop is the “LIVE PREMIERE” of our upcoming $2,000.00 Creative Strategy Academy COURSE.
It covers EVERYTHING that will be in the course.
Taught to you LIVE.
And for the first 100 people who sign up for the workshop, you’ll automatically get access to the finished/polished course
FOR FREE!
➔ First 100 Buyers Receive Our $2K Course For FREE!
YES! I Want To Secure My Spot As Am Elite Creative Strategist!
Sign Up For The Creative Strategist Ascension Workshop Before The Deadline!
(The First 100 Sign Ups Receive Our FULL $2,000.00 Creative Strategy Academy Course... For FREE!)
You Should Register For The Creative Strategist Ascension Workshop If You’re…
An active creative strategist who wants to produce BIGGER WINS for clients… so you can start STACKING juicy retainers and rev shares.
A copywriter who wants the CONFIDENCE and CAPABILITIES to ASCEND to high-paid creative strategist roles… instead of getting stuck selling low-paid “copy tasks” (THIS is what businesses are ACTIVELY looking to hire for in 2026.)
A media buyer who wants PROVEN, repeatable systems for generating ads/funnels that convert… so you can maximize your RETENTION and REFERRAL rates.
A direct response business owner who wants to unlock STRONGER returns from your cold traffic ad spend (Give this training to your team and make them INFINITELY more effective.)
SECURE YOUR SEAT FOR THE CREATIVE STRATEGIST ASCENSION WORKSHOP!
A Letter From Mario Castelli:
It was over a year ago now…
But I remember it like it was yesterday.
Luke and I were down in Miami for a $60,000.00/year mastermind.
We were sitting in the hotel lobby…
Talking about the MASSIVE SHIFTS that AI was causing in the marketing world…
And how we can best PREPARE our Genesis members to THRIVE under the new conditions…
Instead of getting swallowed up by the changes.
Long story short…
It Became PAINFULLY Obvious That Copywriters Were About To Get CRUSHED.
And into actual LEADERSHIP positions…
Where you’re no longer JUST providing “words…”
You’re Guiding The Actual CREATIVE STRATEGY… And Taking Ownership Of The RESULTS You Produce.
As AI Made It Faster & Easier To Create Marketing Assets…
Businesses Suddenly Needed Sharp HUMAN Marketers To Tell The AI WHAT To Create/Test!
This Led To The Rise Of The “Creative Strategist…”
The Marketing Position Where You Literally “Get Paid To FEEL.”
Between the adoption of AI…
And the Facebook Andromeda update…
Businesses today have to produce MORE ads MORE frequently in order to keep up with the competition.
So… they want someone GUIDING the process.
Someone who can FEED the AI intel about your prospect’s fears, dreams, desires and EXISTING BELIEFS…
Then…
Sort through the copy the AI generates…
And determine WHICH angles actually make you FEEL something.
Because THOSE are the ads that are most likely to RESONATE with your market…
And CONVERT COLD TRAFFIC at SCALE.
Basically…
As A Creative Strategist…You’re Able To Monetize Your HUMANITY!
Leveraging Your Taste, Judgment,
And Ability To Feel… To Produce Cold Traffic Campaigns That CRUSH!
Instead of having to manually WRITE every ad…
(Boring, tedious, inefficient…)
As a Creative Strategist… you’re CURATING assets that the AI creates FOR you.
Basically… you’re the marketing version of a talent scout… or a Hollywood producer.
You’re determining the angles and approaches that businesses should BET ON… because they’re likely to deliver STRONG RETURNS.
You’re setting the gameplan that the AI will execute FOR you.
And not only is this MORE fun…
(SELECTING/improving ideas is WAY less strenuous than having to write everything from scratch.)
It’s also a MUCH more VALUABLE position to hold.
Because Creative Strategist Is The #1 Marketing Position That Online Businesses Are ACTIVELY Hiring For Right Now In 2026!
In fact…
Inside Genesis, I’ve been posting NEW creative strategy roles about twice a week.
Business owners in OTHER masterminds we’re in… are CONSTANTLY looking for creative strategists.
In fact, we CONSISTENTLY hear that hiring good creative strategists is the #1 bottleneck that 7, 8 and 9 figure brands face.
For example, this is just a small sample of the postings Stefan Georgi has dropped for CA Pro members who are ACTIVELY looking:
This is a screenshot of creative strategist roles posted within a random 24 hour period of Upwork…
(This doesn’t even cover all that were available).
And you’ll find the same thing on places like LinkedIn and Hiry where DOZENS of job postings are being made every single day.
But you don’t have to take my word for it…
Just go check ANY direct response mastermind…
Or job board out there…
And you’ll see there is REAL, insatiable demand for these roles.
The market is STARVED for competent creative strategists.
Creative Strategist Roles ALSO Happen To Pay VERY Well…
They typically START at around 4K/month…
And can reach 10K/month+ PER client.
(Often with some sort of performance bonus/rev share component too)
We Know This… Because We’ve Been Helping Genesis Members LAND These Roles… And Knock It Out Of
The Park For Clients!
And Yes… A Lot Of The SKILLSET Is Very Similar To Copywriting!
At the end of the day…
As a Creative Strategist, you’re overseeing the creation of ads and funnels.
Which is what many “good” copywriters have been doing for years.
But…
To become an effective, world-class CREATIVE STRATEGIST…
Who CONSISTENTLY makes it rain for businesses they work with…
There ARE Certain Things You MUST Get Right.
Specific skills you MUST sharpen…
That many people who CALL themselves copywriters never developed.
So if you want to make that leap into the lucrative world of CREATIVE STRATEGY…
You NEED to bridge that gap.
(BTW, it will ALSO make you a MUCH stronger copywriter.)
And After Helping Over 300+ 7-9 Figure Businesses With Their Creative Strategy, We Can Teach You What It Takes To Win!
Because like I mentioned earlier…
Luke and I have spent the last year OBSESSING over this stuff.
Every single week… we help freelancers and business owners dial in their creative strategy.
Both inside Genesis (filled with over 350 marketers, business owners, copywriters and creative strategists)…
AND privately.
In fact, you might have seen that Luke hosted a closed-door mentorship program specifically FOR aspiring creative strategists.
And he’s been actually RUNNING the Creative Strategy for an 8-figure wellness brand right now.
So… BECAUSE we’ve worked with so many freelancers and business owners…
And BECAUSE we’re ACTIVE in the trenches… helping REAL businesses get REAL results…
We Know EXACTLY Where Most Aspiring “Creative Strategists” Drop The Ball!
And whether you’re CURRENTLY running creative strategy for your own business or for clients’...
Or you’re a copywriter who wants to “make the leap” but doesn’t feel confident or qualified to do so…
We Can ARM You With EVERYTHING You Need To Produce MASSIVE Results… For ANY Business Lucky Enough To Work With You!
We are EXTREMELY confident in saying this…
BECAUSE we’ve spent thousands of hours reverse-engineering what it takes to drive CONSISTENT results.
We know what REALLY moves the needle…
And where you should ACTUALLY spend your time…
So you can quickly build your reputation as a revenue generating MACHINE…
Who converts COLD traffic into PROFITABLE sales.
And we’re gonna share this all WITH you.
At a level that NOBODY else ever has.
(We BOUGHT pretty much all the current “creative strategy” trainings out there. And we were… less than impressed. In fact, a lot of them recycled prompts WE gave away years ago. 🤦🏻♂️)
Because we’ve been building the most COMPREHENSIVE Creative Strategy training course ever put together.
We’re GOING to sell this course in the near future for $2,000.00.
But…
Since you’re reading this page TODAY…
You have a chance to get access to the course for FAR LESS.
We’re Hosting The Creative Strategist ASCENSION Workshop…
Where We’ll Share ALL The Winning Concepts, Resources, And AI Assets From Our $2,000.00 Course…
In A LIVE Setting!
When you attend the Creative Strategist Ascension Workshop, you’re getting a HIGHLY-CONCENTRATED INJECTION of Creative Strategy GENIUS…
ALL based on what’s ACTIVELY working right now…
For REAL businesses.
And the workshop is organized into 3 DISTINCT days.
On Day 1, We’re Going To Walk You Through The Creative Strategy Flywheel…
The World’s Most ROBUST System For Cranking Out WINNING Ads In ANY Market!
Obviously… you can’t have a Creative Strategy workshop without covering ads, right?
I mean… that’s a MAJOR part of the job.
Crafting ads… that actually work on COLD TRAFFIC.
Well, after testing and refining different ad strategies over the last year…
I can assure you…
This is the most ROBUST system for coming up with winning ads that you’ve EVER seen.
Because YES… we’re going to give you FRAMEWORKS for creating ads…
Including the C.A.S.H. system that spits out 300,000+ concepts for each offer.
And yes, we’re going to break this all down for you in a MODULAR way…
So you can use LEVERS like Awareness Buckets, Insight Vectors, and Copy Blocks to make your ads truly POP.
But that’s just the Creative Strategy 101 stuff.
The BARE basics.
Because We’re Going To Show You How To “Fine-Tune” Your Ad Judgment Sensors… So You Can Identify Ads That Are MOST Likely To Convert!
To Build A Complete “Ad Coverage Map” Of Your ENTIRE Market!
Because We’re Going To Give You Detailed, Step-By-Step SOPS For Actually Writing & Crafting These Ads…
(LEVERAGING AI In A Way That Gives You The BEST Chance Of Uncovering Winners!)
Crafting KILLER hooks…
Generating WINNING static images…
Putting together Video Creative Briefs…
Isolating WINNING video styles…
Finding skilled editors…
It’s ALL covered.
We’ll Show You How To Determine “Ad Allocations” (So You Know EXACTLY What To Test…
And Who To Target With Your Ads)
This is where the STRATEGY component comes in.
So you’re ALWAYS using probability in your favor…
Instead of flying blind.
We’ll Show You How To Interpret & Respond To Data… So You Can Squeeze MAXIMUM Dollars Out Of Every WINNER…
By Creating Strategic Iterations!
This way… you’re always testing with a PURPOSE.
And every ad you run brings you CLOSER to cracking winners.
Plus… for those who want to become marketing LEGENDS…
We’ll Even Give You A System For Creating The Kind Of “Unaware Ads” That Can Scale To 30, 50, Even 100K/Day!
Now… to be clear…
This is EXTREMELY advanced.
Crafting WINNING ads to Unaware audiences…
(People who don’t even recognize that they have a problem.)
Is probably the HARDEST thing to do in marketing.
But… if you can crack it… it opens the door to ENDLESS SCALE.
Because you get to attack a MASSIVE pool of traffic… that none of your competitors are even going after.
(Which usually comes with WAY lower CPMS.)
That’s Why Day 2 Of The Creative Strategist Ascension Workshop Is Fully Dedicated To…
WINNING Cold Traffic Funnel Structure!
Because let’s face it…
In marketing…
CONTEXT is EVERYTHING.
“Good ads” don’t exist in a vacuum.
The success of an ad is HIGHLY dependent on what comes AFTER it.
And that’s why…
Top-Level Creative Strategists MUST Become MASTERS Of Winning Cold Traffic Funnel Structure.
So on Day 2 of the Creative Strategist Ascension Workshop…
We’re gonna break down ALL of the most popular funnel structures FOR you.
Things like…
Advertorials…
Listicles…
Top 5/Review Pages…
Jump Pages…
“Caveman” Pages…
TSLs/VSLs…
Hybrid Product Pages…
Quizzes…
Checkout Pages…
And Upsells/Downsells!
Here’s where this gets crazy though…
Because instead of JUST “breaking down” these different page types and funnel structures…
We’re Going To GIVE YOU Detailed SOPs And AI Bots For Writing And Creating These Pages!
Because Day 3 Of The Creative Strategist Ascension Workshop Is All About High-Leverage Client Acquisition…
PLUS… Luke Is Going To Share Some ADVANCED “Creative Strategy” Secrets That You Would ONLY Uncover While Working Inside An 8-Figure/Year Business…
Basically…
Creating the kind of ads that don’t LOOK like ads.
Which allows them to DOMINATE the newsfeeds… in even competitive markets.
And if you’ve attended any of our workshops in the past…
You know that we aren’t shy about adding additional days… if we happen to need them.
Because the goal of THIS workshop is to ARM you with ALL the resources you need… to become a HIGHLY EFFECTIVE creative strategist.
This is easily the most COMPREHENSIVE workshop we’ve EVER put together.
We are LITERALLY giving you everything that’s going to be included inside our flagship $2,000.00 Creative Strategy Academy course.
This ALSO Means… That Every Single AI Bot We Give You During The Creative Strategist Ascension Workshop Is YOURS To Keep Forever!
Yet… Instead Of Paying $2,000.00 For The Course… You’re Getting Access To The Training, The Frameworks, The SOPS, AND All The AI “Creative Strategy” Bots…
At A 75% Off Discount!
➡️ The training…
➡️ The workshop recordings…
➡️ The SOPS…
➡️ And ALL the AI bots…
For just a one-time payment of $497!
(PLUS… if you’re dealing with some temporary bankroll issues… we’ll even let you break it up into 3 easy monthly payments of $179.
*But if you don’t HONOR your payments, you’ll be BANNED from buying from us in the future. Don’t make us regret being nice. 🙂)
➔ First 100 Buyers Receive Our $2K Course For FREE!
YES, I Want To Become A Highly-Paid Creative Strategist!
Sign Up For The Creative Strategist Ascension Workshop Here!
(The First 100 Sign Ups Receive Our FULL $2,000.00 Creative Strategy Academy Course... For FREE!)
But If You Want In, You MUST Act Fast!
(This is the ONLY time we EVER plan on selling this workshop… before turning it into a $2,000.00 course.)
So if you want in…
You MUST get in before the deadline.
Once the countdown timer on this page hits ZERO, the doors are closed FOREVER.
At that point, the ONLY way to access this training, SOPs, and AI bots…
Other than joining Genesis for 5K/year…
Would be to buy the Creative Strategy Academy course at its official launch price of $2,000.00.
But… waiting ‘til then would be SILLY.
Because If You’re One Of The First 100 People To Sign Up For The Creative Strategist Ascension Workshop…
You’ll RECEIVE The Finished $2,000.00 Creative Strategy Academy Course For FREE… As Soon As It’s Ready!
Nothing to buy.
No “upgrades” to purchase.
We’ll just give you access to the FULL course (with lifetime updates)... right inside the members area.
So basically…
You can either secure your access to the course NOW…
Or pay 4 times MORE for it later, once it’s all polished up.
(I promise you… once you see the kind of RESULTS people get from the course/SOPs/Bots we’re sharing, you WILL want to buy it regardless.)
Look, Let's Be Brutally Honest About What's Happening Right Now...
The marketing world is splitting into two camps:
Camp 1: The "task monkeys" who grind out deliverables that AI can now create in seconds...
Watching their rates plummet...
Desperately competing with overseas freelancers and ChatGPT...
Slowly realizing their entire skillset is becoming obsolete.
Camp 2: The ELITE Creative Strategists who command premium rates...
Work with the best clients...
And actually OWN the results they produce...
Because they've learned to WEAPONIZE AI instead of being replaced by it.
And right now... TODAY... you get to choose which camp you're in.
Because here's the thing most people don't realize:
Creative Strategist Is A BRAND NEW Position.
It literally didn't exist 3 years ago.
(At least, not in the formalized sense.)
This was a role that evolved BECAUSE of generative AI’s ability to CREATE.
Which means…
This Is Your "Ground Floor" Opportunity To Establish Yourself As One Of The ELITE... Before The Window Closes Forever.
Think about it:
When copywriting first emerged as a profession... the pioneers who MASTERED it early became LEGENDS.
Gary Halbert. Eugene Schwartz. John Carlton. Gary Bencivenga.
They commanded $50K+ per project... had clients BEGGING to work with them... and built legacies that still echo today.
Because they had a skillset that very few people on the planet had at the time.
Nowadays, a lot of copywriting is considered saturated. It’s commoditized.
But The Window For Talented Creative Strategists? It’s WIDE OPEN!
"Do I Want To Be A Pioneer... Or A Latecomer?"
Because let me tell you what happens if you WAIT:
Six months from now... a year from now... when Creative Strategy becomes the new buzz word..
The market will be FLOODED with people calling themselves "Creative Strategists."
Clients will be more skeptical.
You'll be competing with hundreds... then thousands... then tens of thousands of people for the same roles.
And you'll have MISSED your window to establish yourself as one of the ELITE.
You'll be just another person claiming they can "do Creative Strategy…"
With no proven track record…
No systems that actually work…
No reputation that precedes you…
Watching the pioneers—the ones who acted NOW—collect all the premium clients and opportunities you COULD have had.
Is that really what you want?
Or Do You Want To Be The Person Everyone ELSE Is Competing Against?
AI Isn't The Enemy. It's The WEAPON.
A) Trying to compete with AI on tasks (and losing)...
Or…
B) Completely ignoring AI and falling behind…
The WINNERS are the ones who position themselves ABOVE the AI... telling it what to create... curating its output... applying human judgment that no machine can replicate.
Option 1: Wait.
Tell yourself you'll "figure it out later."
Watch as the market floods with Creative Strategists... rates drop... opportunities vanish... and you MISS your chance to claim your spot at the top.
Or…
Option 2: Invest $497 right now.
Show up for 3 days.
Get the systems, frameworks, SOPs, and AI bots that will make you a LETHAL Creative Strategist.
Land your first 4K-10K/month client within 30-60 days.
And establish yourself as one of the ELITE while there's still room.
The choice is yours.
But I'll tell you this:
The people who ALWAYS win are the ones who move FAST when they see opportunity.
They don't wait for "perfect timing."
They don't need 17 more pieces of information.
They see the path forward... and they TAKE IT.
So if you're serious about becoming a high-paid Creative Strategist…
If you're ready to monetize your humanity instead of being replaced by AI…
If you want the respect, income, and IDENTITY that comes from being someone who makes it rain for businesses on cold traffic…
Then click the button below and secure your spot before it's gone.
Because the countdown timer is real.
The deadline is real.
And your window to claim your spot as one of the ELITE Creative Strategists is closing FAST.
Don't let this be another opportunity you WISH you'd taken advantage of.
ACT NOW.
And I’ll see ya on the workshop.
Peace,
Mario
➔ First 100 Buyers Receive Our $2K Course For FREE!
YES! I Want To Secure My Spot As Am Elite Creative Strategist!
Sign Up For The Creative Strategist Ascension Workshop Before The Deadline!
(The First 100 Sign Ups Receive Our FULL $2,000.00 Creative Strategy Academy Course... For FREE!)
Here's What People Have Said About Luke & Mario's Past Trainings and Workshops
(^ He manages a funnel generating around 2M/month, btw.)
➔ First 100 Buyers Receive Our $2K Course For FREE!
YES! I Want To Secure My Spot As Am Elite Creative Strategist!
Sign Up For The Creative Strategist Ascension Workshop Before The Deadline!
(The First 100 Sign Ups Receive Our FULL $2,000.00 Creative Strategy Academy Course... For FREE!)
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